Tucked into Salt Lake City's capital hill neighborhood is the sunny Dayroom Cafe. With a well curated food and beverage menu, The Dayroom serves up an impressive selection of craft coffee, natural wines, beers, liqueurs, and simple, fresh plates. The Dayroom seeks to provide a space equally focused on comfort and fun as it is quality – the perfect place to spend your afternoon.

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We had the pleasure of teaming up with the business owners at The Dayroom with a goal of capturing the cheery, casual, and colorful character of the Cafe in their branding.