
Ofèlia
Brand Identity
Illustration
Print Design
Typography
Ofèlia is a culinary concept by Max Motter and Alicia Pacheco with a goal of bringing unique, thoughtful, and technique-driven food to their customers. Heavily influenced by old-world literature and imagery, atmospheric metal, and the natural landscapes surrounding their home in Flagstaff Arizona, their hope is to share their vision with you through the power of delicious food.
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We created the Ofèlia logotype by drawing from the blackletter typefaces that evolved in Western Europe from the mid twelfth century but with a much more minimal approach. From the logotype, we created a visual system that includes variations of the logo including an icon as well as set of illustrations that reference the natural origins of Ofèlia's ingredients.
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