Water Witch
Brand Identity
Print Design
Water Witch is an intimate neighborhood bar nestled into Salt Lake City’s Central 9th area. They’re known for serving up unique and imaginative craft cocktails and elevated bar snacks, though, to order a pint of Miller Light and a shot of whiskey is a common and welcome occurrence. The decor is minimal yet inviting, and incredibly well thought out. The only art hanging is a huge mural depicting Salt Lake’s yacht club from the 1860’s, of which, the Water Witch was an original vessel.
The owners of Water Witch brought us on to design a logo, menus, business cards, and other collateral for the bar. The brand needed to be different, but accessible with no detail spared. We feel what we came up with lends to the offbeat nature, and congeniality of Water Witch’s space and concept.